Do you want to increase your sales or revenues? Then, it’s best to get as many high-quality prospects as you can into your conversion funnel. What exactly is a conversion funnel, and how do you make the most of it? 

Find out here. 

What is a Conversion Funnel? 

The term “conversion funnel” may sound intimidating, but the truth is, if you sell a service or product online, you already have a conversation or sales funnel. It’s just a matter of optimizing or making the most of it. 

A conversion or sales funnel is the path or journey a customer takes on your site before they purchase your service or product. It’s a funnel because business owners do not expect that everyone who seeks out or comes across your product or service (widest portion at the top) will purchase (the narrowest part at the bottom).

In other words, out of all the people who visit your website, only a few will be “converted” into sales. 

The 5 Stages of the Conversion Funnel

Note that the buyer journey is a little tricky. One person who’s only at the top of the funnel may readily decide to purchase. Likewise, a person may spend a long time near the bottom of the funnel and still decide not to buy. 

Still, the typical buyer’s journey in the funnel includes:

• Awareness, which means attracting people to your website. 

• Interest, which points to picking their interest in your product or service. 

• Desire, which is all about making your audience want to purchase your product. 

• Conversion is when the audience takes a desired action, which is usually to purchase. 

• Re-engagement is pulling the customer back into the funnel where they’ll purchase again. 

The next question now is, how do you make the most of this funnel? 

Tips on How to Optimize the Conversion Funnel

To make the most of your sales funnel, consider the following tips:

1. Know your audience

   Before anything else, understand the buyer. You can do this by creating a buyer’s profile wherein you gain deeper insight into your buyer’s thinking and behavior. You can have several buyer personas. 

   
   

2.  Craft great and educational content

   One way to pull people into your conversion funnel is through your content. Reports say people are 131% more likely to buy from you if you have engaging, informative content that answers their questions. So take notice of those FAQs and give them what they need.

3. Craft content about purchases

   Besides educational content, don’t forget about making clear, straightforward content regarding purchasing your product or service. For instance, talk about shipping or refund policy. Or perhaps, introduce the people behind the services you offer. Remember, customer relations doesn’t end with just a closed deal. 

4.  Build your email list

   Having your potential customer’s email is a great way to convert their visits into sales. Sending them emails keeps your brand top of mind, brings new information about your product or service, and keeps them informed of relevant matters that they might be interested in with regards to your brand. 

   Build your email list through on-site forms or perhaps offer free content or reports in exchange for their information.

5.  Feature reviews and testimonials

   What’s the one thing that can convert a visit into a sale? Trust and credibility. And you can build these by featuring reviews and testimonials for your product or service. The good news is, there are many ways to feature reviews within your website or through your social media accounts. 

6. Make checking out as easy and transparent as possible

   Did you know that almost 70% of the people who reach the checkout section drop out due to issues like hidden charges, inability to purchase as a guest, lack of payment options, or unclear return or refund policy? As much as possible, remove these issues to increase the chances of conversion. 

7.  Your customer service matters a great deal

   Remember: The goal is not just for the customer to purchase, but for them to purchase again and again. If you have questionable customer service, they aren’t likely to become repeat customers. So, lend a helping hand whenever it’s needed and at every point during the buyer’s journey.

8.  Install exit-intent triggers

   Since you might lose many customers right at the checkout page, an exit-intent trigger that urges them to purchase might help. You might want to give them a limited-time offer or discount when they choose to buy using the trigger. 

9.  Offer loyalty programs

   One of the best ways to keep loyal customers is to treat them like royalty. If it’s possible to extend perks through a loyalty program, go right ahead with it. If not, maybe a little discount on their next purchase might help. 

The Bottom Line

These are just some tips that may prove to be helpful and boost your overall sales and customer experience. Brainstorm with your team, check out some of the strategies that have worked for your competitor, and feel free to reach out to sales experts such BT Partners who can teach you the exact steps to make your conversion funnel more effective. 

If you need help, get in touch with us today at marketing@btpartners-asia.com.