Blog

Since we started BT Partners in 2019, we've gotten the opportunity to work with several fast-growing local and regional B2B enterprises in various verticals including software, insurance, EdTech, MarTech, telecoms, and many more. One thing seems consistent.

Social media is a critical tool that enables you to gain more from your current community, while attracting new customers. When used effectively, social media allows you to tap into a free market where you can share how your service or product benefits customers and addresses their needs. Social media also provides invaluable insight into your customers’ thoughts and behaviors, which you can use to craft a more effective marketing strategy. Reach a wider range of audiences as well, while also having the unique ability to engage with smaller, niche groups.

If you want to increase your sales and revenue, targeting a high quality audience is crucial. To do that, you need to deep dive into two things: buyer behavior and buyer personas.

Branding, marketing, and demand generation are familiar concepts, especially if you run a business, or belong to the world of sales and marketing. Each idea initially sounds abstract, but they actually have clear distinctions despite overlapping in some areas. More importantly, the three work together to cultivate a sustainable business.

Sales productivity measures how an organization uses its resources for optimal results. Essentially, we want to meet revenue goals while also reducing expenditures. The faster the sales quota is met, the more productive a sales team is.