Blog
Featured Article
March 11, 2022
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3 min read
People might confuse customer service with customer experience. The former focuses on providing guidance to customers before and during purchasing a product or service and as part of after-sales support. Often, there are specific teams or tools that handle these types of interactions with the customers and can be transactional at times as it ends once the customer's concern is addressed.
February 21, 2022
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2 min read
Branding, marketing, and demand generation are familiar concepts, especially if you run a business, or belong to the world of sales and marketing. Each idea initially sounds abstract, but they actually have clear distinctions despite overlapping in some areas. More importantly, the three work together to cultivate a sustainable business.
March 04, 2022
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3 min read
One of the essential steps of the sales process is prospecting. Unlike leads, however, prospects have been profiled as potential clients for a specific product or service for a business. This step is an opportunity to create sales and to find more leads that can be used in the future.
July 26, 2021
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3 min read
Since we started BT Partners in 2019, we've gotten the opportunity to work with several fast-growing local and regional B2B enterprises in various verticals including software, insurance, EdTech, MarTech, telecoms, and many more. One thing seems consistent.
September 30, 2022
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2 min read
Sales productivity measures how an organization uses its resources for optimal results. Essentially, we want to meet revenue goals while also reducing expenditures. The faster the sales quota is met, the more productive a sales team is.
Articles
November 15, 2022
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3 min read
As a business owner, you constantly try to identify and attract new customers that are a good fit with your products and services, all with the intention of turning them into potential sales. To achieve these, there are lead generation tactics that you can familiarize yourself with that answer these questions and cover both traditional and digital platforms.
October 28, 2022
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3 min read
Do you want to increase your sales or revenues? Then, it’s best to get as many high-quality prospects as you can into your conversion funnel. What exactly is a conversion funnel, and how do you make the most of it?
February 28, 2022
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2 min read
One of the key aspects of your marketing strategy is lead generation: the process by which you, as a business, attract potential customers and grow their interest in your offerings geared towards turning them into paying customers. Without leads, there are no sales; and without sales, there is no revenue.
February 26, 2022
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3 min read
Social media is a critical tool that enables you to gain more from your current community, while attracting new customers. When used effectively, social media allows you to tap into a free market where you can share how your service or product benefits customers and addresses their needs. Social media also provides invaluable insight into your customers’ thoughts and behaviors, which you can use to craft a more effective marketing strategy. Reach a wider range of audiences as well, while also having the unique ability to engage with smaller, niche groups.
February 21, 2022
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2 min read
Branding, marketing, and demand generation are familiar concepts, especially if you run a business, or belong to the world of sales and marketing. Each idea initially sounds abstract, but they actually have clear distinctions despite overlapping in some areas. More importantly, the three work together to cultivate a sustainable business.
August 18, 2021
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5 min read
Despite sounding like common sense, many companies today still attempt to enter a market or set to penetrate a market deeper without really coming up with an effective, well-researched, well-developed go-to-market strategy. But many ask, who is supposed to own the GTM strategy? We share our take through an actual client we spoke with today.