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Since we started BT Partners in 2019, we've gotten the opportunity to work with several fast-growing local and regional B2B enterprises in various verticals including software, insurance, EdTech, MarTech, telecoms, and many more. One thing seems consistent.

One of the key aspects of your marketing strategy is lead generation: the process by which you, as a business, attract potential customers and grow their interest in your offerings geared towards turning them into paying customers. Without leads, there are no sales; and without sales, there is no revenue.

One of the essential steps of the sales process is prospecting. Unlike leads, however, prospects have been profiled as potential clients for a specific product or service for a business. This step is an opportunity to create sales and to find more leads that can be used in the future.

People might confuse customer service with customer experience. The former focuses on providing guidance to customers before and during purchasing a product or service and as part of after-sales support. Often, there are specific teams or tools that handle these types of interactions with the customers and can be transactional at times as it ends once the customer's concern is addressed.

Do you want to increase your sales or revenues? Then, it’s best to get as many high-quality prospects as you can into your conversion funnel. What exactly is a conversion funnel, and how do you make the most of it?